Monster Beverage Corporation (MNST)
POSITIVEFundamental
72
Price
$48.65
Market Cap
$95.84B
Part 1 · What the company is worth
Overview
Monster Beverage develops and markets energy drinks, led by its flagship Monster Energy brand, alongside a portfolio of smaller acquired brands and a young alcoholic-beverage business. It owns no bottling plants: cans are filled by outside manufacturers and shipped to market almost entirely through The Coca-Cola Company's global distribution network, an arrangement built after Coca-Cola took a large equity stake in Monster and swapped some of its own energy brands into the deal.
How it makes money
Monster sells finished product to bottlers and distributors, who then sell it on to retailers — revenue is booked when product ships to the distribution network, not when a can is bought off the shelf. Because Coca-Cola's bottlers handle the actual distribution and much of the marketing muscle, Monster can run a relatively asset-light, high-margin business built on brand strength and shelf placement rather than on owning trucks and warehouses.
Revenue by segment
The core Monster Energy lineup and its many flavor extensions — by far the company's largest and most profitable business.
Smaller energy and non-energy brands acquired over the years, including NOS and Full Throttle, sold through the same Coca-Cola distribution system.
Craft beer, hard seltzer and spirits brands, a small and still-developing diversification away from energy drinks.
Competitive moat
Brand · WideMonster Energy is one of the two best-known energy drink brands worldwide, built over two decades of marketing tied to extreme sports and gaming culture, which earns it premium shelf space and price. The moat is being tested, though: newer brands like Celsius, Bang and Prime have taken meaningful share in recent years by appealing to health-conscious or younger drinkers Monster's image was not built for.
What drives demand
DefensiveEnergy drinks are a low-cost, habitual purchase that consumers tend to keep buying even when budgets tighten, which makes underlying demand fairly resistant to the economic cycle. The bigger swing factor is competitive and regulatory rather than macroeconomic: new entrants chase the same convenience-store shelf space, and any tightening of marketing or ingredient rules aimed at caffeinated drinks would matter more than a recession.
Key risks
- Dependence on Coca-Cola's distribution network — Monster relies on The Coca-Cola Company's bottlers to distribute the large majority of its products; any disruption to that relationship, or unilateral decisions by bottlers about shelf space, would be difficult to replace quickly.
- Intensifying competition — Celsius, Bang, Prime and other newer brands are taking shelf space and market share from established energy drink makers, forcing Monster to spend more on marketing and promotion to defend its position.
- Health and regulatory scrutiny of caffeine and sugar — Energy drinks face recurring public and regulatory attention over caffeine content and marketing to younger consumers; new restrictions on ingredients, labeling or advertising could raise costs or limit how Monster reaches customers.
- Input cost inflation — Aluminum cans, sweeteners and other raw materials are subject to price swings that Monster cannot always pass on to customers without risking volume, pressuring margins in periods of high inflation.
- Unproven alcohol diversification — The Alcohol Brands segment is small, still developing and unprofitable in some periods, representing a diversification effort whose long-term payoff is not yet demonstrated.
The case for
Buyers argue that Monster Energy's brand strength and shelf presence give it durable pricing power, that its asset-light distribution model through Coca-Cola's network produces unusually high margins, and that international markets still offer a long runway for a brand that remains far less penetrated outside the U.S.
The case against
Sellers worry that newer entrants like Celsius and Prime are eating into Monster's growth and shelf space, that heavy reliance on a single distribution partner concentrates a key business risk, and that regulatory scrutiny of caffeine and marketing to young people could constrain the category over time.
Written by the editors, published on August 18, 2026
Direct competitors
Who this company fights with for the same customers
No editorial profile for this company yet
No competitor list for this company yet.
Balance Sheet & Liquidity
Revenue
$9.22B
Trailing 12 months (through 6/30/2026)
Net Income
$2.13B
Trailing 12 months (through 6/30/2026)
Free Cash Flow
$1.97B
Total Equity
$8.25B
Total Liabilities
$1.73B
Current Ratio
3.73
Interest Coverage
-
Debt/EBITDA
0.10
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$39.38
Current Price
$48.65
Margin of Safety
-23.6%
Fair Value Range
$27.61 - $51.15
Estimation Methods
Valuation Metrics
P/E Ratio
22.65
ROE
23.1%
P/B Ratio
5.12
P/FCF
22.84
Gross Margin
55.5%
ROIC
22.0%
Profitability Radar
Value Creation (Economic Moat)
ROIC
22.0%
WACC
8.0%
ROIC − WACC
+14.0 pp
ROIC exceeds the cost of capital — the company is creating value for shareholders.
Fundamental Analysis Criteria
Passed (20)
- EPS shows upward trend
- Price CAGR 15.74%
- ROIC 22.0%
- Gross Margin 55.5%
- P/FCF 22.84
- Debt/Equity ratio
- Operating Margin 29.2%
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Debt/EBITDA
- Return on Tangible Assets
- ROE 25.0%
- Revenue Growth 5Y 12.5%
- Analyst Consensus 58% Buy
- Earnings Surprise avg 6.6%
- Earnings Quality (OCF/NI) 1.05
- Share Dilution -3.0%
- Net Margin Trend 23.1% vs 20.5%
- Piotroski F-Score 7/9
Failed (5)
- EPS CAGR 3.34%
- P/B Ratio 5.12
- Low reliance on intangibles
- Price below Graham Number
- DCF valuation (Overvalued)
Unavailable (3)
- Dividend Payout NaN%
- Interest Coverage
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-Score
Strong financial health
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Buying back shares. Shareholder friendly
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Hilton H. Schlosberg | CEO & Vice Chairman | 72 |
| Mr. Thomas J. Kelly CPA | Chief Financial Officer | 71 |
| Mr. Guy P. Carling | Chief Executive Officer for EMEA & OSP | 48 |
| Ms. Emelie C. Tirre | Chief Strategy Officer | 55 |
| Mr. Rob L. Gehring | Chief Executive Officer for Americas | 58 |
| Mr. Mark Stiefel Astrachan | SVP of Investor Relations & Corporate Development | - |
| Mr. Paul J. Dechary | Secretary, Executive VP & General Counsel | - |
Audit Risk
8
Board Risk
9
Compensation Risk
7
Shareholder Rights Risk
1
Part 2 · The price and when to enter
This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Latest News
Recent headlines for MNST, sourced from Markets Gazette.
- 3/11/2026POSITIVEYou Need to Know the Bull and Bear Case for This Monster Stock That Turned a $1,000 Investment Into $64,000 in 10 Years
Monster Beverage Corporation has delivered an exceptional 10-year return, transforming a $1,000 investment into $64,000, a testament to its strong performance in the beverage sector. This remarkable growth suggests robust revenue expansion and effective cost management, likely driven by increasing brand popularity and market share gains. Investors are presented with a compelling case for continued upside, as the company demonstrates its ability to consistently outperform market expectations and deliver significant shareholder value.
- 2/27/2026NEUTRALMonster (MNST) Q4 2025 Earnings Call Transcript
Investors in Monster Beverage Corporation (MNST) are currently awaiting the release of the Q4 2025 earnings call transcript. While specific details remain unavailable, the analysis of such documents is paramount for understanding the company's financial performance, future outlook, and growth strategies. Management's commentary on sales, margins, and guidance for the upcoming year will directly influence market expectations and the stock's valuation. Traders will closely monitor any insights into product innovation, geographical expansion, or competitive challenges, all of which could trigger significant movements in the share price.
- 2/26/2026NEUTRALMonster Beverage Earnings Review: Q4 Summary
Monster Beverage Corporation has recently released its Q4 financial summary. While the article does not provide specific details on sales figures or earnings per share, the analysis of this data is crucial for investors. Earnings reports offer a vital overview of the company's financial health, growth trajectory, and profitability. Analysts and shareholders will meticulously examine these results to assess past performance and formulate forecasts regarding the energy drink giant's future prospects. Sales trends, profit margins, and future guidance will be key factors in determining market reaction.
- 2/25/2026NEUTRALA Peek at Monster Beverage's Future Earnings
Investors in Monster Beverage Corporation are awaiting a preview of the company's future earnings, a key event that often acts as a catalyst for stock movement. Despite the announcement, no specific details regarding financial projections or growth expectations have been disclosed at this time. The lack of concrete information prevents an immediate directional assessment, leaving the market in a holding pattern. Monster Beverage, a leader in the energy drink sector, is constantly under analyst scrutiny for its ability to innovate and maintain market share in a competitive segment. Market participants will closely monitor any official communications for signals on future performance and their impact on share value.
via Markets Gazette