Hershey Co (HSY)
Fair ValueFundamental
69
Price
$169.64
Market Cap
$33.72B
Part 1 · What the company is worth
Overview
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated with artificial intelligence on September 18, 2026, shared with all users
Mondelez competes with Hershey across chocolate (Cadbury, Milka, Toblerone) and snacking more broadly, selling to the same grocery and convenience retailers.
Through Frito-Lay, PepsiCo dominates the salty snack aisle where Hershey's SkinnyPop, Dot's Pretzels and Pirate's Booty compete for the same snacking occasion.
Mars is the largest chocolate and candy maker in the United States, and its M&M's, Snickers and Skittles sit on the same checkout shelves as Hershey's, Reese's and Jolly Rancher.
Ferrero owns Nutella, Kinder, Butterfinger and the former Nestlé US candy brands, putting it head to head with Hershey in American chocolate and seasonal confectionery.
Lindt competes for the same chocolate buyer from the premium end, with Lindor and Ghirardelli taking shelf space and gifting occasions from Hershey's brands.
Nestlé remains a global confectionery rival with KitKat (which Hershey licenses only for the United States), Aero and Smarties in the international markets Hershey is trying to grow.
Balance Sheet & Liquidity
Revenue
$12.16B
Trailing 12 months (through 6/28/2026)
Net Income
$1.49B
Trailing 12 months (through 6/28/2026)
Free Cash Flow
$1.82B
Total Equity
$4.64B
Total Liabilities
$9.10B
Current Ratio
1.18
Interest Coverage
9.51
Debt/EBITDA
3.08
Earnings Per Share
No EPS data available
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$152.47
Current Price
$169.64
Margin of Safety
-11.3%
Fair Value Range
$106.66 - $198.29
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
29.00
ROE
19.0%
P/B Ratio
7.54
P/FCF
15.44
Gross Margin
38.4%
ROIC
16.1%
Profitability Radar
Value Creation (Economic Moat)
ROIC
16.1%
WACC
7.2%
ROIC − WACC
+8.8 pp
ROIC exceeds the cost of capital — the company is creating value for shareholders.
Fundamental Analysis Criteria
Passed (15)
- ROIC 16.1%
- Gross margin 38.4%
- P/FCF 15.44
- Debt/equity ratio
- Operating margin 17.8%
- Positive free cash flow
- CapEx intensity
- Current ratio
- Interest coverage
- Debt/EBITDA
- Return on tangible assets
- ROE 31.3%
- Revenue growth 5Y 7.5%
- Earnings surprise, average 21.7%
- Earnings quality (operating cash flow / net income) 1.78
Failed (6)
- Price CAGR 4.73%
- P/B ratio 7.54
- Low reliance on intangibles
- DCF valuation (Overvalued)
- Net margin trend 12.2% vs 13.5%
- Piotroski F-Score 4/9
Unavailable (5)
- EPS data insufficient
- Dividend payout –
- Price below Graham Number
- PEG ratio (needs P/E > 0 and growth > 0)
- Share dilution (missing share count)
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Buying back shares. Shareholder friendly
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Kirk C. Tanner | President, CEO & Director | 56 |
| Mr. Deepak Bhatia | Chief Technology Officer | 51 |
| Mr. Steven E. Voskuil | Senior Vice President of Strategic Projects | 57 |
| Mr. Jason R. Reiman | Senior Vice President of Supply Chain Modernization | 53 |
| Mr. Dave Hulays | Senior VP & CFO | 53 |
| Ms. Jennifer L. McCalman | VP & Chief Accounting Officer | 46 |
| Ms. Anoori Naughton | Vice President of Investor Relations | - |
| Mr. James Turoff | Senior VP, General Counsel & Secretary | 48 |
| Ms. Stacy Taffet | Chief Growth & Marketing Officer | 45 |
| Ms. Natalie Rothman S. Schechtman J.D. | Senior VP & Chief Human Resources Officer | 54 |
Audit Risk
7
Board Risk
7
Compensation Risk
7
Shareholder Rights Risk
10
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-02-17
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-07-30
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-09-02
via SEC EDGAR
Income History
via SEC EDGAR
Part 2 · The price and its context
This part shows how the price has behaved, not whether the company is worth owning. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Market Reaction Profile
How much HSY moves, measured on its daily prices.
More volatile than 26% of the tracked stocks (90-day volatility).
- Volatility 30d
- 25.4%
- Volatility 90d
- 27.3%
- Beta vs S&P 500 (1y)
- -0.21Correlation -0.10
- Max drawdown (12m)
- -33.3%
- ATR (14d, % of price)
- 2.30%
Earnings reactions
How HSY moved around its past quarterly results.
Next earnings release
Oct 29, 2026 · In 5 days · Before the open
EPS estimate: 2.11Revenue estimate: $3.3B
What usually happens
- Over the last 12 releases the stock moved a median of 2.3% the next day, up or down.
- Next-day moves: up 6, down 6 (out of 12).
- Of the 4 releases that beat estimates, the stock fell the next day after 3.
Release history
| Date | When | EPS est. | EPS actual | Surprise | Gap | 1 day | 5 days |
|---|---|---|---|---|---|---|---|
| Jul 30, 2026 | During the session | 1.44 | 1.90 | +32.0% | -0.9% | -3.6% | -2.4% |
| Apr 30, 2026 | During the session | 2.07 | 2.35 | +13.8% | -1.0% | -1.8% | -1.5% |
| Feb 5, 2026 | During the session | 1.42 | 1.71 | +20.6% | +6.3% | +9.0% | +12.2% |
| Oct 30, 2025 | During the session | 1.08 | 1.30 | +20.4% | -1.8% | -2.4% | -3.1% |
| Jul 30, 2025 | During the session | n/a | n/a | n/a | +4.2% | +1.4% | +1.5% |
| May 1, 2025 | During the session | n/a | n/a | n/a | -0.5% | 0.0% | +0.9% |
| Feb 6, 2025 | During the session | n/a | n/a | n/a | +6.4% | +4.4% | +8.3% |
| Nov 7, 2024 | During the session | n/a | n/a | n/a | -1.0% | -2.2% | +4.3% |
| Aug 1, 2024 | During the session | n/a | n/a | n/a | -2.6% | +1.1% | +1.2% |
| May 3, 2024 | During the session | n/a | n/a | n/a | +0.1% | +1.0% | +2.1% |
| Feb 8, 2024 | During the session | n/a | n/a | n/a | -1.1% | +4.1% | -1.5% |
| Oct 26, 2023 | During the session | n/a | n/a | n/a | -1.8% | -2.8% | -3.4% |
Release dates from SEC 8-K filings.
Updated 10/24/2026
Historical statistics for educational purposes only. They are not forecasts and not investment advice.
Price reaction to the news
Latest news on HSY and what the price did next.
- 5/29/2026PositiveHeadline no longer in the latest news feed
- +1 day
- -1.8%
- +3 days
- -7.2%
- 2/20/2026NegativeHershey faces scrutiny after Reese's family criticism
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
Return of the stock minus return of SPY over the same days. A news item close to a price move did not necessarily cause it. Historical data for educational purposes only, not investment advice.
Latest News
Recent headlines for HSY.
- 5/29/2026POSITIVEHershey Bull Sees World Cup, America 250 Lifting Chocolate Sales
The Hershey Company is poised for a sales uplift driven by significant summer events, including the FIFA World Cup and America's 250th anniversary. This optimistic outlook, championed by a new Wall Street bull, suggests that the current period is an opportune moment for investors to acquire shares of the confectionery giant, which have recently experienced a downturn. The confluence of major global and national celebrations is expected to boost consumer demand for sweet treats, potentially leading to a strong recovery and growth for Hershey's stock.
- 2/20/2026NEGATIVEHershey faces scrutiny after Reese's family criticism
The Hershey Company is facing public scrutiny following criticism from a Reese's family member. While not directly impacting financial fundamentals, negative publicity and potential brand reputation damage could negatively affect investor perception and future sales, warranting a cautious signal.