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Prudential Financial Inc (PRU)

Fair Value
Financial ServicesInsurance - LifeUnited States

Fundamental

61

Price

$114.99

Market Cap

$39.61B

Part 1 · What the company is worth

Overview

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

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Direct competitors

Who this company fights with for the same customers

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No competitor list for this company yet.

Balance Sheet & Liquidity

Revenue

$64.77B

Trailing 12 months (through 6/30/2026)

Net Income

$3.92B

Trailing 12 months (through 6/30/2026)

Free Cash Flow

-

Total Equity

$32.44B

Total Liabilities

$738.16B

Current Ratio

-

Interest Coverage

-

Debt/EBITDA

3.96

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

InsuranceFairly Valued

Fair Value

$124.08

Current Price

$114.99

Margin of Safety

+7.3%

Fair Value Range

$99.68 - $148.48

Spread across the valuation methods used, not a statistically calibrated confidence interval.

Estimation Methods

Analyst price target:$110.60
Discounted cash flow (DCF):Not applicable to this type of company
Earnings multiple (P/E):$87.76
Graham growth formula:Not applicable to this type of company
Earnings power value (EPV):Not applicable to this type of company
Justified P/B:$149.34
Dividend discount (Gordon):$110.85
P/FFO, funds from operations:Not applicable to this type of company
Mid-cycle earnings:Not applicable to this type of company
Revenue multiple:Not applicable to this type of company
Last Earnings Surprise:+14.46%

Valuation Metrics

P/E Ratio

10.43

ROE

11.0%

P/B Ratio

1.26

P/FCF

-

Gross Margin

-

ROIC

-

Profitability Radar

Value Creation (Economic Moat)

ROIC

-

WACC

6.0%

ROIC − WACC

-

Fundamental Analysis Criteria

Passed (11)

  • EPS shows upward trend
  • P/B ratio 1.26
  • Debt/EBITDA
  • Low reliance on intangibles
  • Price below Graham Number
  • ROE 12.2%
  • Earnings surprise, average 10.2%
  • Earnings quality (operating cash flow / net income) 2.80
  • Share dilution -1.6%
  • Net margin trend 6.0% vs 2.8%
  • Piotroski F-Score 6/9

Failed (6)

  • EPS CAGR 1.92%
  • Price CAGR 0.87%
  • Debt/equity ratio
  • Return on tangible assets
  • DCF valuation (Unknown)
  • Revenue growth 5Y 1.4%

Unavailable (10)

  • ROIC –
  • Gross margin –
  • P/FCF –
  • Dividend payout –
  • Operating margin –
  • Positive free cash flow
  • CapEx intensity
  • Current ratio
  • Interest coverage
  • PEG ratio (needs P/E > 0 and growth > 0)

Piotroski F-Score

6/9

Mixed signals: some areas need attention

ROA > 0
Operating cash flow > 0
ΔROA > 0
Cash flow > net income
Leverage ↓
Current ratio ↑
No dilution
Gross margin ↑
Asset turnover ↑

Earnings Quality

2.80

High quality: earnings backed by cash

Share Dilution

-1.6%

Buying back shares. Shareholder friendly

Institutional Holdings

Governance

Executive Team

NameTitleAge
Mr. Andrew Francis SullivanChairman, CEO & President54
Ms. Yanela del Carmen FriasExecutive VP & CFO53
Mr. Scott E. CaseExecutive VP & Head of Global Technology and Operations54
Mr. Jacques Philppe ChappuisPresident & CEO of PGIM Inc.55
Mr. Matthew J. ArmasSenior VP & Chief Investment Officer-
Mr. Robert Edwin BoyleSenior VP, Controller & Principal Accounting Officer59
Ms. Tina MadonGlobal Head of Investor Relations-
Ms. Ann Mary KapplerExecutive VP, General Counsel & Head of Corporate Affairs67
Mr. Todd ShriberVice President of Life Distribution and Sales-
Ms. Vicki A. WaliaExecutive VP & Chief People and Experience Officer44

Audit Risk

2

Board Risk

4

Compensation Risk

4

Shareholder Rights Risk

1

Documents

  • Annual Report (10-K)

    A yearly overview of the business, its financial results, and the risks it faces.

    Filed on 2026-02-12

    View document
  • Quarterly Report (10-Q)

    A snapshot of financial performance for the most recent three-month period.

    Filed on 2026-08-05

    View document
  • Current Report (8-K)

    An announcement of a major event, such as a leadership change or big news.

    Filed on 2026-10-20

    View document

via SEC EDGAR

Income History

via SEC EDGAR

Part 2 · The price and its context

This part shows how the price has behaved, not whether the company is worth owning. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Market Reaction Profile

How much PRU moves, measured on its daily prices.

VolatilityLow

More volatile than 11% of the tracked stocks (90-day volatility).

Volatility 30d
20.4%
Volatility 90d
21.2%
Beta vs S&P 500 (1y)
0.58Correlation 0.33
Max drawdown (12m)
-22.5%
ATR (14d, % of price)
2.21%

Earnings reactions

How PRU moved around its past quarterly results.

Next earnings release

Nov 3, 2026 · In 10 days · Time not known

EPS estimate: 3.38Revenue estimate: $14.6B

What usually happens

  • Over the last 12 releases the stock moved a median of 2.3% the next day, up or down.
  • Next-day moves: up 5, down 7 (out of 12).

Release history

DateWhen EPS est.EPS actualSurprise Gap 1 day5 days
Aug 4, 2026After the close3.564.08+14.5% +0.4% -2.7% -1.0%
May 5, 2026After the close3.133.61+15.4% +1.6% -0.1% +2.3%
Feb 3, 2026After the close3.403.30-3.0% -1.9% -4.7% -3.6%
Oct 29, 2025After the close3.734.26+14.1% +2.2% +1.9% +3.2%
Jul 30, 2025After the closen/an/an/a+0.8% +1.8% +2.3%
Apr 30, 2025After the closen/an/an/a-0.3% -1.0% -1.4%
Feb 4, 2025After the closen/an/an/a-2.6% -3.3% -5.3%
Oct 30, 2024After the closen/an/an/a-0.8% -3.3% +0.9%
Aug 1, 2024After the closen/an/an/a-3.4% -10.0% -11.2%
Apr 30, 2024After the closen/an/an/a-0.8% +1.6% +5.2%
Feb 6, 2024After the closen/an/an/a+2.2% +5.6% +1.8%
Nov 1, 2023After the closen/an/an/a+2.3% +0.4% -0.7%

Release dates from SEC 8-K filings.

Updated 10/24/2026

Historical statistics for educational purposes only. They are not forecasts and not investment advice.

Price reaction to the news

Latest news on PRU and what the price did next.

Return of the stock minus return of SPY over the same days. A news item close to a price move did not necessarily cause it. Historical data for educational purposes only, not investment advice.

Latest News

Recent headlines for PRU.

  • 4d agoPOSITIVE
    Prudential Financial cede le attività in Brasile e Messico a CNP Assurances per 4 miliardi di dollari

    Prudential Financial has agreed to sell its Brazilian and Mexican operations to CNP Assurances for $4 billion. This strategic divestment allows Prudential to streamline its global footprint and focus on core markets. The transaction is expected to strengthen Prudential's balance sheet and potentially unlock shareholder value through capital reallocation. Investors may view this move positively as it signals a commitment to optimizing profitability and reducing exposure to less strategic regions, potentially leading to improved financial performance and a more focused business model.

  • 8/4/2026POSITIVE
    Prudential Tops Estimates as Revenue From Asset Manager Soars

    Prudential Financial Inc. announced second-quarter earnings that surpassed Wall Street expectations, driven by a significant surge in revenue from its asset management division. While specific figures were not detailed in the initial report, the strong performance in asset management indicates robust growth in fee-based income and successful strategies in navigating market conditions. This outperformance is a positive signal for investors, suggesting effective capital deployment and a strong competitive position within the financial services sector, potentially leading to increased shareholder value.

  • 8/3/2026POSITIVE
    Flint: Prudential To Focus On Under-Insured Asia, Africa

    Prudential PLC, under the guidance of Chairman Douglas Flint, is strategically pivoting its growth focus towards the under-insured markets in Asia and Africa. This targeted approach aims to capitalize on significant unmet demand for insurance products in these rapidly developing regions. By concentrating on these emerging markets, Prudential seeks to unlock new revenue streams and expand its customer base, potentially leading to substantial long-term value creation for shareholders. Investors may view this strategic shift positively, anticipating accelerated growth and market share gains in underserved territories.

  • 5/27/2026POSITIVE
    PGIM Backs $4B of US Land-Bank Deals in Asset-Based Push

    Prudential Financial's asset management arm, PGIM, has committed approximately $4 billion to land-banking projects through a strategic partnership with Domain Real Estate Partners. This significant investment signals a concerted effort by PGIM to increase its exposure to the US homebuilding sector, a market often seen as a bellwether for economic activity. The land-banking strategy aims to secure future development opportunities, potentially yielding substantial returns as housing demand continues to evolve. Investors may view this move as a positive indicator of PGIM's confidence in the long-term prospects of the US real estate and construction industries.

  • 5/26/2026POSITIVE
    PGIM Backs $4 Billion of US Land-Bank Deals in Asset-Based Push

    Prudential Financial's asset management arm, PGIM, has committed approximately $4 billion to land-banking projects via a partnership with Domain Real Estate Partners. This strategic move aims to secure exposure to the burgeoning US homebuilding sector. The significant capital allocation signals PGIM's confidence in the long-term growth prospects of the US real estate market, particularly in land acquisition for future development. Investors may view this as a positive indicator for Prudential's diversified asset management strategy and its ability to identify and capitalize on key industry trends.

  • 5/5/2026POSITIVE
    Prudential Profit Rises Even as Firm Grapples With Japan Pause

    Prudential Financial Inc. reported first-quarter profits that surpassed Wall Street's expectations, offering a positive development for CEO Andy Sullivan. The company's performance comes despite a recent sales pause implemented in Japan, one of its key operational regions. This earnings beat suggests underlying strength in Prudential's core business segments and its ability to navigate market challenges effectively. Investors will be watching closely to see if this positive momentum can be sustained and if the company can successfully resolve the issues impacting its Japanese operations.

  • 5/5/2026NEUTRAL
    Prudential CEO Plans Strategic Update With Japan Sales Paused

    Prudential Financial Inc. CEO Andy Sullivan is set to deliver a strategic update later this year. This comes as the company faces a temporary pause in sales operations within Japan, a key market for its business. The update is anticipated to shed light on the company's future direction and how it plans to navigate challenges in its international operations, particularly in Japan. Investors will be looking for clarity on the duration of the sales pause and the strategic adjustments Prudential intends to make to mitigate its impact and ensure continued growth.