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Rollins Inc (ROL)

Fair Value
Consumer CyclicalPersonal ServicesUnited States

Fundamental

65

Price

$34.82

Market Cap

$16.09B

Part 1 · What the company is worth

Overview

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.

No editorial profile for this company yet

Direct competitors

Who this company fights with for the same customers

No editorial profile for this company yet

No competitor list for this company yet.

Balance Sheet & Liquidity

Revenue

$3.92B

Trailing 12 months (through 6/30/2026)

Net Income

$532M

Trailing 12 months (through 6/30/2026)

Free Cash Flow

$650M

Total Equity

$1.37B

Total Liabilities

$1.77B

Current Ratio

0.63

Interest Coverage

21.77

Debt/EBITDA

1.31

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

General caseFairly Valued

Fair Value

$36.41

Current Price

$34.82

Margin of Safety

+4.4%

Fair Value Range

$26.93 - $45.88

Spread across the valuation methods used, not a statistically calibrated confidence interval.

Estimation Methods

Analyst price target:$39.82
Discounted cash flow (DCF):$46.90
Earnings multiple (P/E):$28.37
Graham growth formula:$37.79
Earnings power value (EPV):$13.95
Justified P/B:$20.58
Dividend discount (Gordon):$15.33
P/FFO, funds from operations:$21.66
Mid-cycle earnings:$22.25
Revenue multiple:$13.79
Last Earnings Surprise:-2.35%

Valuation Metrics

P/E Ratio

31.65

ROE

38.3%

P/B Ratio

11.72

P/FCF

27.06

Gross Margin

-

ROIC

23.9%

Profitability Radar

Value Creation (Economic Moat)

ROIC

23.9%

WACC

8.2%

ROIC − WACC

+15.7 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Fundamental Analysis Criteria

Passed (18)

  • EPS shows upward trend
  • EPS CAGR 5.34%
  • Price CAGR 8.07%
  • ROIC 23.9%
  • P/FCF 27.06
  • Debt/equity ratio
  • Operating margin 18.7%
  • Positive free cash flow
  • CapEx intensity
  • Interest coverage
  • Debt/EBITDA
  • Return on tangible assets
  • ROE 37.2%
  • Revenue growth 5Y 11.7%
  • PEG ratio 1.96
  • Earnings quality (operating cash flow / net income) 1.22
  • Share dilution -0.5%
  • Piotroski F-Score 5/9

Failed (7)

  • P/B ratio 11.72
  • Current ratio
  • Low reliance on intangibles
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Earnings surprise, average -4.0%
  • Net margin trend 13.6% vs 13.7%

Unavailable (2)

  • Gross margin –
  • Dividend payout –

Piotroski F-Score

5/9

Mixed signals: some areas need attention

ROA > 0
Operating cash flow > 0
ΔROA > 0
Cash flow > net income
Leverage ↓
Current ratio ↑
No dilution
Gross margin ↑
Asset turnover ↑

Earnings Quality

1.22

High quality: earnings backed by cash

Share Dilution

-0.5%

Buying back shares. Shareholder friendly

Institutional Holdings

No institutional filings reported for this company.

Governance

Executive Team

NameTitleAge
Mr. John F. WilsonExecutive Chairman of the Board67
Mr. Jerry E. Gahlhoff Jr.Principal Executive Officer, President, CEO & Director52
Ms. Elizabeth Brannen Chandler J.D.Chief Legal Officer, General Counsel & Corporate Secretary61
Mr. William W. HarkinsExecutive VP, CFO & Chief Accounting Officer43
Ms. Renee J. PearsonSenior VP & Chief Information Officer-
Ms. Lyndsey BurtonVice President of Investor Relations-
Mr. Kevin J. SmithChief Marketing Officer-
Mr. Ed DonoghueVice President of Sales-
Mr. Jamie C. Benton Jr.Senior Vice President of Human Resources-
Mr. Thomas D. TeshChief Customer Experience Officer46

Audit Risk

6

Board Risk

9

Compensation Risk

9

Shareholder Rights Risk

9

Documents

  • Annual Report (10-K)

    A yearly overview of the business, its financial results, and the risks it faces.

    Filed on 2026-02-12

    View document
  • Quarterly Report (10-Q)

    A snapshot of financial performance for the most recent three-month period.

    Filed on 2026-10-22

    View document
  • Current Report (8-K)

    An announcement of a major event, such as a leadership change or big news.

    Filed on 2026-10-21

    View document

via SEC EDGAR

Income History

via SEC EDGAR

Part 2 · The price and its context

This part shows how the price has behaved, not whether the company is worth owning. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Market Reaction Profile

How much ROL moves, measured on its daily prices.

VolatilityMedium

More volatile than 44% of the tracked stocks (90-day volatility).

Volatility 30d
39.3%
Volatility 90d
33.9%
Beta vs S&P 500 (1y)
0.04Correlation 0.02
Max drawdown (12m)
-54.7%
ATR (14d, % of price)
3.18%

Earnings reactions

How ROL moved around its past quarterly results.

Next earnings release

No upcoming release on the calendar.

What usually happens

  • Over the last 12 releases the stock moved a median of 5.6% the next day, up or down.
  • Next-day moves: up 7, down 5 (out of 12).

Release history

DateWhen EPS est.EPS actualSurprise Gap 1 day5 days
Oct 21, 2026After the close0.340.34-1.4% -4.8% +5.6% n/a
Jul 22, 2026After the close0.340.32-7.0% -14.1% -9.3% -10.9%
Apr 22, 2026After the close0.240.24+0.8% -0.8% +3.0% 0.0%
Feb 11, 2026After the close0.270.25-7.3% -15.2% -10.5% -7.1%
Oct 29, 2025After the close0.330.35+5.0% +2.4% +7.3% +10.8%
Jul 23, 2025After the closen/an/an/a+1.9% +5.2% +4.5%
Apr 23, 2025After the closen/an/an/a-1.8% +1.0% +4.0%
Feb 12, 2025After the closen/an/an/a+0.9% +3.6% +2.5%
Oct 23, 2024After the closen/an/an/a-4.3% -6.6% -5.9%
Jul 24, 2024After the closen/an/an/a-1.1% -6.4% -4.1%
Apr 24, 2024After the closen/an/an/a+1.7% +3.3% +4.2%
Feb 14, 2024After the closen/an/an/a-4.9% -5.7% -5.5%

Release dates from SEC 8-K filings.

Updated 10/24/2026

Historical statistics for educational purposes only. They are not forecasts and not investment advice.

Price reaction to the news

Latest news on ROL and what the price did next.

Return of the stock minus return of SPY over the same days. A news item close to a price move did not necessarily cause it. Historical data for educational purposes only, not investment advice.

Latest News

Recent headlines for ROL.

  • 5/25/2026POSITIVE
    If You Invested $1000 In Rollins Stock 20 Years Ago, You Would Have This Much Today

    An investment of $1000 in Rollins Inc. stock 20 years ago would have yielded a substantial return, illustrating the company's long-term growth trajectory. While specific figures are not provided in the summary, the article implies significant capital appreciation, likely driven by consistent revenue growth and market expansion in the pest control industry. Rollins has a history of strategic acquisitions and organic growth, making it a resilient performer. Investors considering long-term holdings may find Rollins' track record indicative of its potential to continue delivering value.