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Wix.com Ltd. (WIX)

NEUTRAL
TechnologySoftware - InfrastructureIsrael

Fundamental

59

Price

$86.12

Market Cap

$3.57B

Part 1 · What the company is worth

Overview

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

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Direct competitors

Who this company fights with for the same customers

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No competitor list for this company yet.

Balance Sheet & Liquidity

Revenue

$2.13B

Trailing 12 months (through 6/30/2026)

Net Income

$-175M

Trailing 12 months (through 6/30/2026)

Free Cash Flow

$442M

Total Equity

$-102M

Total Liabilities

$2.04B

Current Ratio

0.61

Interest Coverage

-

Debt/EBITDA

-

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

Undervalued

Fair Value

$127.46

Current Price

$86.12

Margin of Safety

+32.4%

Fair Value Range

$82.85 - $172.07

Estimation Methods

Analyst Target:$77.45
DCF:$202.48
PE-based:-
Graham Growth:-
EPV:-
Analyst Consensus:Buy (14B / 13H / 1S)
Last Earnings Surprise:+18.22%

Valuation Metrics

P/E Ratio

-

ROE

-55.4%

P/B Ratio

-

P/FCF

8.08

Gross Margin

66.6%

ROIC

-4.9%

Profitability Radar

Value Creation (Economic Moat)

ROIC

-4.9%

WACC

6.1%

ROIC − WACC

-11.0 pp

ROIC is below the cost of capital — the company is destroying value for every dollar invested.

Fundamental Analysis Criteria

Passed (10)

  • Price CAGR 6.30%
  • Gross Margin 66.6%
  • P/FCF 8.08
  • Positive Free Cash Flow
  • CapEx intensity
  • DCF valuation (Undervalued)
  • Revenue Growth 5Y 15.2%
  • Analyst Consensus 50% Buy
  • Earnings Surprise avg 2.6%
  • Earnings Quality (OCF/NI) 8.32

Failed (5)

  • ROIC -4.9%
  • Current Ratio
  • ROE -55.4%
  • Net Margin Trend 2.5% vs 7.9%
  • Piotroski F-Score 2/9

Unavailable (12)

  • EPS data insufficient
  • P/B Ratio NaN
  • Dividend Payout NaN%
  • Debt/Equity ratio
  • Operating Margin NaN%
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • Low reliance on intangibles
  • Price below Graham Number
  • PEG Ratio (need PE > 0 and growth > 0)
  • Share Dilution (missing shares data)

Piotroski F-Score

2/9

Serious financial concerns

score
criteria

Earnings Quality

8.32

High quality: earnings backed by cash

Share Dilution

-

Buying back shares. Shareholder friendly

Governance

Executive Team

NameTitleAge
Mr. Avishai AbrahamiCo-Founder, Honorary Chairman & CEO54
Mr. Nir ZoharCo-Founder & President47
Mr. Menashe Lior ShemeshChief Financial Officer56
Mr. Omer ShaiChief Marketing Officer48
Ms. Shelly MeyerChief People Officer58
Mr. Giora KaplanCo-Founder & Advisor55
Mr. Yaniv Even-HaimChief Technology Officer50
Naama KaenanGeneral Counsel-
Mr. Yoav AbrahamiChief Architect of Research & Development-
Michal BignitzHead of Partners-

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Latest News

Recent headlines for WIX, sourced from Markets Gazette.

  • 6/8/2026NEGATIVE
    Wix Hits 52-Week Lows As Earnings Miss, Mass Layoffs, And AI Fears Pile On

    Wix.com Ltd. shares plunged to new 52-week lows following a disappointing Q1 earnings report and news of significant layoffs. The company's stock is under pressure as investors grapple with the dual concerns of an ongoing artificial intelligence threat and the immediate impact of operational restructuring. This combination of financial underperformance and workforce reduction signals considerable headwinds for the web development platform, raising questions about its future growth trajectory and competitive positioning in the evolving tech landscape.

  • 3/8/2026NEGATIVE
    Why Wix.com Stock Fell 18.9% In February Before Soaring To Start March

    Wix.com Ltd. experienced a significant decline, with its stock price falling 18.9% in February. This downturn raises concerns about the company's competitive positioning, particularly in light of the rapid advancements in artificial intelligence (AI). The market appears to be questioning whether Wix's platform is adequately prepared to counter disruption from AI-powered website building solutions. While the stock showed a rebound at the start of March, the February performance highlights investor apprehension regarding the long-term impact of AI on its business model.

  • 3/6/2026POSITIVE
    Why Wix.com Stock Soared 33% This Week

    Wix.com Ltd. stock experienced a significant surge of 33% this past week, driven by sustained growth despite ongoing AI disruptions. The company's strategic focus on returning substantial capital to shareholders has also been a key factor in boosting investor confidence. This performance indicates strong operational execution and a favorable market perception of Wix's business model and capital allocation strategies, suggesting potential for continued positive momentum.

  • 3/5/2026POSITIVE
    Why Wix Stock Popped Today

    Wix.com Ltd. stock experienced a significant surge following the introduction of new AI-powered tools. These innovations make the website-building platform more attractive and functional for users, increasing its perceived value and monetization potential. The adoption of cutting-edge AI technologies positions Wix as an innovation leader in the industry, suggesting future revenue growth and increased market share. For investors, this development represents a positive signal of growth and potential stock appreciation.

  • 3/4/2026NEUTRAL
    Wix.com (WIX) Q4 2025 Earnings Call Transcript

    The Q4 2025 earnings call transcript for Wix.com Ltd. (WIX) was released on March 4, 2026. This document provides a detailed account of financial discussions, company performance, and future outlook as presented by management to analysts and investors. While the transcript itself does not contain new immediate financial figures, it serves as a valuable resource for understanding Wix's strategy, challenges, and opportunities. Investors can analyze management's responses to questions, key metrics presented, and projections to assess the company's financial health and long-term growth potential.

  • 3/2/2026NEGATIVE
    Wix Stock Has Tanked 70% This Past Year, and One Investor Sold $6 Million in Shares Last Quarter

    Wix.com, the cloud-based website creation and business tools provider, has seen its stock plummet by 70% over the past year. This alarming performance is further underscored by the revelation that a significant investor offloaded $6 million worth of shares last quarter, signaling a potential erosion of confidence in the company's prospects. Despite its recurring revenue model driven by subscriptions, the sharp decline in stock value and substantial investor selling suggest underlying challenges or a negative market perception. Investors should carefully consider whether the current downturn presents a buying opportunity or a warning sign of deeper issues that could persist, given the selling pressure and recent historical performance.

  • 2/27/2026NEGATIVE
    Wix Stock Down 70% This Past Year as One Fund Discloses $122 Million Exit

    Wix.com Ltd. stock has experienced a dramatic 70% decline over the past year, a concerning indicator for investors. This downturn has been further exacerbated by the recent disclosure of a massive exit by a fund, which divested $122 million. Wix, a cloud-based software firm specializing in website creation and management tools, is facing significant pressure. The departure of such a large institutional investor suggests a loss of confidence in the company's future prospects, warning current and potential shareholders about the volatility and risks associated with the stock.

  • 2/26/2026NEGATIVE
    Wix Stock Down 70% in One Year, and This $7 Million Investor Called It Quits

    Wix.com's stock has plummeted by 70% over the past year, an alarming figure that prompted a $7 million investor to exit their position. This news raises significant concerns about the company's future performance, despite its robust business foundation in cloud-based website creation and business management tools. Wix generates recurring revenue from a global subscription base, a model that should, in theory, offer stability. However, the substantial loss in share value and the departure of a significant investor indicate deep market distrust. Investors should carefully assess the underlying causes of this decline, which could include increased competition, slowing subscriber growth, or margin pressures, before considering any investment moves.

  • 2/23/2026NEGATIVE
    Dorsal Capital Dumps 25,000 Wix.com Shares Worth $3 Million

    Hedge fund Dorsal Capital has liquidated a significant portion of its stake in Wix.com, selling 25,000 shares for a total value of approximately $3 million. This move represents a clear signal of waning confidence from a notable institutional investor. The large-scale sale could indicate concerns about the company's current valuation, its future growth prospects, or increasing competition in the website development platform sector. For investors, such a substantial divestment by a well-known fund is a red flag, as it can trigger a chain reaction of selling and increase downward pressure on the stock price in the short to medium term. The market will be closely watching to see if other funds follow Dorsal Capital's lead.

via Markets Gazette