Procter & Gamble Co (PG)
Fair ValueFundamental
59
Price
$161.02
Market Cap
$364.56B
Part 1 · What the company is worth
Overview
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social ecommerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The company was founded in 1837 and is headquartered in Cincinnati, Ohio.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated with artificial intelligence on September 19, 2026, shared with all users
Competes head-on in oral care (Colgate against Crest) and in soaps, deodorants and dish and home cleaning products in the same mass-market channels.
Direct rival in P&G's Baby, Feminine and Family Care segment, with Huggies against Pampers and Kleenex and Kotex against Bounty, Charmin and Always.
A smaller US rival that names P&G as a competitor, going after the same laundry, oral care and personal care buyers with value-priced brands such as Arm & Hammer and OxiClean.
The closest global rival across almost all of P&G's shelf space — laundry and home care, shampoo and skin care, and personal hygiene — sold to the same supermarket and e-commerce shoppers worldwide.
Competes in household cleaning and hygiene and in over-the-counter consumer health, where Lysol, Finish, Dettol and Mucinex face P&G's home care and personal health brands.
The main European challenger in laundry and home care (Persil, Pril) and in hair care (Schwarzkopf), fighting for the same detergent and shampoo shelf, especially in Germany and Eastern Europe.
Balance Sheet & Liquidity
Revenue
$87.03B
Trailing 12 months (through 6/30/2026)
Net Income
$16.05B
Trailing 12 months (through 6/30/2026)
Free Cash Flow
$15.15B
Total Equity
$54.31B
Total Liabilities
$72.21B
Current Ratio
0.68
Interest Coverage
22.52
Debt/EBITDA
1.53
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$139.18
Current Price
$161.02
Margin of Safety
-15.7%
Fair Value Range
$114.15 - $164.20
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
24.32
ROE
29.5%
P/B Ratio
6.89
P/FCF
24.71
Gross Margin
50.2%
ROIC
17.8%
Profitability Radar
Value Creation (Economic Moat)
ROIC
17.8%
WACC
7.5%
ROIC − WACC
+10.3 pp
ROIC exceeds the cost of capital — the company is creating value for shareholders.
Fundamental Analysis Criteria
Passed (15)
- EPS shows upward trend
- Price CAGR 6.41%
- ROIC 17.8%
- Gross margin 50.2%
- P/FCF 24.71
- Debt/equity ratio
- Operating margin 22.7%
- Positive free cash flow
- Interest coverage
- Debt/EBITDA
- Return on tangible assets
- ROE 29.8%
- Earnings quality (operating cash flow / net income) 1.22
- Share dilution -1.2%
- Piotroski F-Score 6/9
Failed (11)
- EPS CAGR 3.38%
- P/B ratio 6.89
- CapEx intensity
- Current ratio
- Low reliance on intangibles
- Price below Graham Number
- DCF valuation (Overvalued)
- Revenue growth 5Y 2.7%
- Earnings surprise, average -0.8%
- PEG ratio 6.02
- Net margin trend 18.4% vs 19.0%
Unavailable (1)
- Dividend payout –
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Buying back shares. Shareholder friendly
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Shailesh G. Jejurikar | CEO, President & Chairman | 58 |
| Mr. Andre Schulten | Chief Financial Officer | 54 |
| Mr. Marc S. Pritchard | Chief Brand Officer | 65 |
| Mr. Sundar G. Raman | CEO of Fabric & Home Care, and Executive Sponsor for Corporate Sustainability | 50 |
| Mr. Matthew W. Janzaruk | Senior VP & Chief Accounting Officer | 51 |
| Mr. Seth Cohen | Chief Information Officer | - |
| Mr. John T. Chevalier | Senior Vice President of Investor Relations | - |
| Ms. Susan Street Whaley | Chief Legal Officer & Secretary | 51 |
| Mr. Damon D. Jones | Chief Communications Officer | 49 |
| Ms. Melinda Sherwood | President of North America & Chief Sales Officer | 58 |
Audit Risk
8
Board Risk
8
Compensation Risk
1
Shareholder Rights Risk
5
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-08-04
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-10-22
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-10-22
via SEC EDGAR
Income History
via SEC EDGAR
Part 2 · The price and its context
This part shows how the price has behaved, not whether the company is worth owning. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Market Reaction Profile
How much PG moves, measured on its daily prices.
More volatile than 11% of the tracked stocks (90-day volatility).
- Volatility 30d
- 24.5%
- Volatility 90d
- 21.3%
- Beta vs S&P 500 (1y)
- -0.09Correlation -0.06
- Max drawdown (12m)
- -16.2%
- ATR (14d, % of price)
- 1.98%
Earnings reactions
How PG moved around its past quarterly results.
Next earnings release
Jan 21, 2027 · In 89 days · Before the open
EPS estimate: 1.82Revenue estimate: $22.9B
What usually happens
- Over the last 12 releases the stock moved a median of 1.9% the next day, up or down.
- Next-day moves: up 7, down 5 (out of 12).
Release history
| Date | When | EPS est. | EPS actual | Surprise | Gap | 1 day | 5 days |
|---|---|---|---|---|---|---|---|
| Oct 22, 2026 | Before the open | 1.89 | 2.00 | +5.7% | +3.4% | +5.6% | n/a |
| Jul 29, 2026 | During the session | 1.45 | 1.43 | -1.5% | -5.0% | -1.9% | -0.6% |
| Apr 24, 2026 | During the session | 1.60 | 1.59 | -0.8% | +4.3% | +1.7% | +0.9% |
| Jan 22, 2026 | During the session | 1.91 | 1.88 | -1.6% | +1.4% | +2.6% | +0.9% |
| Oct 24, 2025 | During the session | 1.95 | 1.99 | +1.9% | +2.8% | +0.2% | -1.7% |
| Jul 29, 2025 | During the session | 1.46 | 1.48 | +1.2% | +1.0% | -0.3% | -4.0% |
| Apr 24, 2025 | During the session | 1.57 | 1.54 | -2.0% | -3.2% | -3.7% | -1.9% |
| Jan 22, 2025 | During the session | n/a | n/a | n/a | +3.3% | +1.9% | +2.8% |
| Oct 18, 2024 | During the session | n/a | n/a | n/a | -1.1% | -0.6% | -1.5% |
| Jul 30, 2024 | During the session | n/a | n/a | n/a | -4.8% | -4.8% | -1.1% |
| Apr 19, 2024 | During the session | n/a | n/a | n/a | -1.5% | +0.5% | +3.3% |
| Jan 23, 2024 | During the session | n/a | n/a | n/a | +3.6% | +4.1% | +5.6% |
Release dates from SEC 8-K filings.
Updated 10/24/2026
Historical statistics for educational purposes only. They are not forecasts and not investment advice.
Price reaction to the news
Latest news on PG and what the price did next.
- 10/22/2026PositiveQuesti 2 titoli a dividendo da detenere a vita
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
- 10/22/2026PositiveP&G, primo trimestre sale oltre le attese
- +1 day
- +6.8%
- +3 days
- pending
- 3/17/2026Positive3 Consumer Staples Stocks Built to Create Long-Term Wealth
- +1 day
- -0.7%
- +3 days
- -3.4%
- 2/22/2026PositiveThe Ultimate Dividend Growth Stock to Buy With $1,000 Right Now
- +1 day
- +3.8%
- +3 days
- +1.1%
Return of the stock minus return of SPY over the same days. A news item close to a price move did not necessarily cause it. Historical data for educational purposes only, not investment advice.
Latest News
Recent headlines for PG.
- 2d agoPOSITIVEQuesti 2 titoli a dividendo da detenere a vita
Procter & Gamble (PG) and Stryker (SYK) are highlighted as long-term dividend-paying stocks. Procter & Gamble's appeal stems from its portfolio of essential consumer brands like Tide, Pampers, and Crest, which cater to recurring needs and ensure consistent sales. This business model allows the company to fund dividend payments while investing in its competitive position. Investors seeking growing income over decades may find PG's stable demand and reinvestment strategy attractive.
- 2d agoPOSITIVEP&G, primo trimestre sale oltre le attese
Procter & Gamble Company reported net sales of $23.3 billion for the first quarter of fiscal year 2027, marking a 4% increase year-over-year. This performance exceeded market expectations, indicating robust consumer demand for its diverse portfolio of household products. The company's ability to drive top-line growth suggests effective brand management and strategic pricing. Investors may view this as a positive sign of P&G's resilience and its capacity to navigate economic uncertainties, potentially leading to increased confidence in its future earnings potential.
- 4/27/2026NEUTRALProcter & Gamble’s CFO says pricing power isn’t a given anymore—here’s how the company plans to earn it
Procter & Gamble's CFO has acknowledged that the company's pricing power is no longer guaranteed due to increasing consumer price sensitivity amid persistent inflation. The company is reportedly developing strategies to "earn" its pricing power back, though specific initiatives were not detailed. This commentary suggests a potential shift in P&G's ability to pass on costs, which could impact future revenue growth and margins if not effectively managed. Investors will be watching for concrete actions and their impact on sales volumes and profitability.
- 4/24/2026NEUTRALProcter & Gamble Sees $150 Million Hit From From Middle East Disruptions, Maintains Outlook
Procter & Gamble reported Q3 earnings per share of $1.50, surpassing the $1.41 consensus estimate. Revenue also exceeded expectations, reaching $21.1 billion against a $20.9 billion forecast. However, the company disclosed a $150 million impact from Middle East supply chain disruptions. Despite this, P&G maintained its fiscal 2026 outlook, signaling resilience. Investors will monitor the ongoing impact of geopolitical events on global supply chains and P&G's ability to mitigate these costs.
- 3/17/2026POSITIVE3 Consumer Staples Stocks Built to Create Long-Term Wealth
Procter & Gamble (PG) is highlighted as a robust core holding for long-term wealth creation within the consumer staples sector. The company's consistent performance and defensive characteristics make it attractive during uncertain economic periods. Investors seeking stability and reliable dividend growth may find PG's established market position and brand portfolio appealing. Its ability to navigate economic cycles suggests resilience and potential for sustained capital appreciation, making it a cornerstone for a diversified investment portfolio.
- 2/22/2026POSITIVEThe Ultimate Dividend Growth Stock to Buy With $1,000 Right Now
Procter & Gamble (PG) stands out as a cornerstone for income-focused investors, boasting a dividend growth streak of nearly 70 years. This remarkable longevity in rewarding shareholders, even through changing economic landscapes, points to strong operational stability and robust cash generation. For those with $1,000 to invest, PG offers a chance to access a stock with a proven track record of returns and long-term capital appreciation potential, solidifying its status as a dividend growth pick.