Kroger Co (KR)
Fair ValueFundamental
39
Price
$66.77
Market Cap
$37.87B
Part 1 · What the company is worth
Overview
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated with artificial intelligence on September 19, 2026, shared with all users
The closest like-for-like rival: a national chain of full-service supermarkets (Safeway, Vons, Jewel-Osco) selling the same weekly grocery basket, with private-label and loyalty programs, to the same US households Kroger serves.
The largest seller of groceries in the United States, competing store by store with Kroger on food prices, on pickup and delivery, and for the same weekly shopping trip.
A club-store chain that now takes a share of US grocery spending close to Kroger's own, drawing the same families with bulk food, fresh departments and fuel stations.
An employee-owned supermarket chain that competes head-on with Kroger for the conventional grocery shopper in the Southeast, the region where Kroger's own banners are strongest.
Through its US banners (Food Lion, Stop & Shop, Giant, Hannaford) it runs the same conventional supermarket format for the same East Coast and Southeastern shoppers.
A privately held discounter expanding fast across the US, taking price-sensitive food shoppers from Kroger with a small private-label assortment sold below supermarket prices.
Balance Sheet & Liquidity
Revenue
$147.64B
Fiscal year ended 1/31/2026
Net Income
$1.02B
Fiscal year ended 1/31/2026
Free Cash Flow
$3.46B
Total Equity
$5.93B
Total Liabilities
$44.02B
Current Ratio
0.70
Interest Coverage
-
Debt/EBITDA
4.31
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$62.05
Current Price
$66.77
Margin of Safety
-7.6%
Fair Value Range
$40.33 - $83.77
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
41.64
ROE
17.1%
P/B Ratio
6.75
P/FCF
16.54
Gross Margin
-
ROIC
4.7%
Profitability Radar
Value Creation (Economic Moat)
ROIC
4.7%
WACC
5.0%
ROIC − WACC
-0.3 pp
ROIC is roughly in line with the cost of capital — the company is barely covering its capital cost.
Fundamental Analysis Criteria
Passed (8)
- Price CAGR 6.22%
- P/FCF 16.54
- Positive free cash flow
- Debt/EBITDA
- Low reliance on intangibles
- Earnings quality (operating cash flow / net income) 6.18
- Share dilution -9.1%
- Piotroski F-Score 5/9
Failed (14)
- EPS shows upward trend
- EPS CAGR -0.64%
- ROIC 4.7%
- P/B ratio 6.75
- Debt/equity ratio
- Operating margin 1.3%
- CapEx intensity
- Current ratio
- Return on tangible assets
- Price below Graham Number
- DCF valuation (Overvalued)
- ROE 3.5%
- Revenue growth 5Y 2.2%
- Earnings surprise, average -1.9%
Unavailable (5)
- Gross margin –
- Dividend payout –
- Interest coverage
- PEG ratio (needs P/E > 0 and growth > 0)
- Net margin trend (invalid data)
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Buying back shares. Shareholder friendly
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. David John Christopher Kennerley | Executive VP & CFO | 51 |
| Ms. Mary Ellen Adcock | Executive VP and Chief Merchant & Marketing Officer | 49 |
| Mr. Yael Cosset | Executive VP & Chief Digital Officer | 51 |
| Mr. Gregory S. Foran | CEO & Director | 64 |
| Mr. Robinson C. Quast CPA | Vice President of Investor Relations | - |
| Mr. George H. Vincent Esq., J.D. | EVP, Secretary & General Counsel | - |
| Ms. Emilee F. Demartino | Executive VP & Chief People Officer | - |
| Mr. Keith G. Dailey | Group VP of Corporate Affairs, | 44 |
| Mr. Michael Marx | Senior Vice President of Retail Divisions | - |
| Mr. Matthew Perin | Head of Government Relations & Regulatory Affairs | - |
Audit Risk
4
Board Risk
7
Compensation Risk
7
Shareholder Rights Risk
7
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-03-31
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-09-18
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-10-20
via SEC EDGAR
Income History
via SEC EDGAR
Part 2 · The price and its context
This part shows how the price has behaved, not whether the company is worth owning. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Market Reaction Profile
How much KR moves, measured on its daily prices.
More volatile than 43% of the tracked stocks (90-day volatility).
- Volatility 30d
- 34.4%
- Volatility 90d
- 33.6%
- Beta vs S&P 500 (1y)
- -0.70Correlation -0.30
- Max drawdown (12m)
- -26.5%
- ATR (14d, % of price)
- 2.80%
Earnings reactions
How KR moved around its past quarterly results.
Next earnings release
Dec 3, 2026 · In 40 days · Before the open
EPS estimate: 1.16Revenue estimate: $34.6B
What usually happens
- Over the last 12 releases the stock moved a median of 3.9% the next day, up or down.
- Next-day moves: up 9, down 3 (out of 12).
Release history
| Date | When | EPS est. | EPS actual | Surprise | Gap | 1 day | 5 days |
|---|---|---|---|---|---|---|---|
| Sep 11, 2026 | During the session | 1.64 | 1.58 | -3.6% | -1.6% | +2.7% | +6.7% |
| Jun 18, 2026 | During the session | n/a | n/a | n/a | -3.9% | -8.4% | -6.6% |
| Mar 5, 2026 | During the session | 1.06 | 1.05 | -1.3% | -1.1% | +5.3% | +6.2% |
| Dec 4, 2025 | During the session | n/a | n/a | n/a | -4.0% | -4.6% | -7.5% |
| Sep 11, 2025 | During the session | n/a | n/a | n/a | +2.9% | +0.3% | -0.1% |
| Jun 20, 2025 | During the session | n/a | n/a | n/a | +4.1% | +9.8% | +8.8% |
| Mar 6, 2025 | During the session | n/a | n/a | n/a | +0.1% | +2.0% | +3.9% |
| Dec 5, 2024 | During the session | n/a | n/a | n/a | -2.0% | +1.3% | +2.4% |
| Sep 12, 2024 | During the session | n/a | n/a | n/a | +1.7% | +7.2% | +6.1% |
| Jun 20, 2024 | During the session | n/a | n/a | n/a | +2.1% | -3.3% | -5.0% |
| Mar 7, 2024 | During the session | n/a | n/a | n/a | +3.5% | +9.9% | +11.1% |
| Nov 30, 2023 | During the session | n/a | n/a | n/a | -0.2% | +1.4% | +2.1% |
Release dates from SEC 8-K filings.
Updated 10/24/2026
Historical statistics for educational purposes only. They are not forecasts and not investment advice.
Price reaction to the news
Latest news on KR and what the price did next.
- 10/22/2026PositiveKroger CFO: We Are an Agent for the Consumer
- +1 day
- pending
- +3 days
- pending
- 10/21/2026NegativeKroger’s Ex-CEO Defends Effort to Close Failed Albertsons Deal
- +1 day
- +1.3%
- +3 days
- pending
- 10/14/2026Negative‘The way work gets done is changing across every industry’: Kroger cites AI efficiency push as it cuts 3,000 corporate jobs
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
- 9/11/2026NegativeKroger Cuts Sales Forecast, Oracle Gains | Stock Movers
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
- 6/19/2026NegativeKroger's new CEO reveals the chain's biggest problems
- +1 day
- -1.2%
- +3 days
- +5.1%
- 6/18/2026NegativeKroger Falls on Downbeat Forecast; Intel Surges on Apple Deal | Stock Movers
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
- 6/12/2026PositiveHow To Earn $500 A Month From Kroger Stock Ahead Of Q1 Earnings
- +1 day
- +0.4%
- +3 days
- -1.7%
- 3/31/2026PositiveIf You Invested $1000 In Kroger Stock 15 Years Ago, You Would Have This Much Today
- +1 day
- -3.3%
- +3 days
- -0.4%
- 3/5/2026PositiveHeadline no longer in the latest news feed
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
- 3/5/2026PositiveHeadline no longer in the latest news feed
Published while the US market was open: the move of that day cannot be split into before and after the news, so no figure is shown.
Return of the stock minus return of SPY over the same days. A news item close to a price move did not necessarily cause it. Historical data for educational purposes only, not investment advice.
Latest News
Recent headlines for KR.
- 2d agoPOSITIVEKroger CFO: We Are an Agent for the Consumer
Kroger's CFO, David Kennerley, outlined a significant $5 billion investment strategy focused on enhancing consumer value through more affordable groceries and streamlined promotions. This initiative is to be financed by $4 billion in projected structural cost savings. Kennerley noted a modest rise in inflation, within earlier forecasts, and indicated the company will scrutinize supplier price hikes. For investors, this strategy suggests a proactive approach to customer retention and market share defense, potentially leading to increased sales volume and improved brand loyalty despite inflationary pressures.
- 4d agoNEGATIVEKroger’s Ex-CEO Defends Effort to Close Failed Albertsons Deal
Kroger's former CEO defended the company's efforts to close the $24.6 billion merger with Albertsons, which was ultimately blocked due to antitrust concerns. Albertsons is now seeking damages. This ongoing legal battle and the failed acquisition highlight significant regulatory hurdles and potential financial liabilities for Kroger. Investors will be monitoring the court proceedings closely, as any adverse rulings could impact Kroger's financial stability and future strategic growth plans, potentially leading to write-downs or settlement costs.
- 4d agoNEUTRALKroger and Albertsons: the food fight every dealmaker should be watching
Kroger is reportedly preparing its defense for the proposed acquisition of Albertsons, emphasizing its efforts to satisfy regulatory concerns. The company's strategy will likely focus on demonstrating its commitment to divestitures and maintaining competitive pricing post-merger. Investors are closely monitoring the regulatory review process, as the deal's outcome hinges on antitrust approval. The ongoing legal and regulatory scrutiny introduces uncertainty, making the immediate market impact neutral until a definitive ruling is made.
- 10d agoNEGATIVE‘The way work gets done is changing across every industry’: Kroger cites AI efficiency push as it cuts 3,000 corporate jobs
Kroger announced a significant workforce reduction, cutting 3,000 corporate jobs as part of an efficiency drive fueled by AI adoption. The company states these measures are intended to fund lower consumer prices, a move that could bolster its competitive position in the grocery sector. However, an analyst expressed caution, noting that the ultimate financial benefit hinges on the strategic allocation of the generated savings. Investors will be watching to see if the cost-cutting translates into improved margins or market share gains, or if it signals underlying operational pressures.
- 9/11/2026NEGATIVEKroger Cuts Sales Forecast, Oracle Gains | Stock Movers
Kroger has lowered its annual sales forecast, citing intense competition for consumer grocery spending. This downward revision signals potential market share challenges and weaker-than-anticipated revenue generation for the supermarket giant. Investors should monitor Kroger's ability to adapt its pricing and promotional strategies to counter competitive pressures and regain sales momentum in the coming quarters.
- 6/19/2026NEGATIVEKroger's new CEO reveals the chain's biggest problems
Kroger's new CEO has identified significant pricing disadvantages compared to rivals like Walmart, Target, and Costco. These competitors leverage broader product assortments beyond groceries to offer lower markups on household basics, directly impacting consumer price sensitivity. This competitive pressure suggests Kroger may face ongoing challenges in maintaining market share and margins if it cannot effectively address its pricing structure. Investors should monitor Kroger's strategic responses to this fundamental competitive hurdle.
- 6/18/2026NEGATIVEKroger Falls on Downbeat Forecast; Intel Surges on Apple Deal | Stock Movers
Kroger shares experienced their largest intraday decline since October 2022 following a subdued earnings forecast. The company's CFO indicated that adjusted Earnings Per Share (EPS) for the second quarter is anticipated to remain flat compared to the previous year. This lack of expected growth signals potential headwinds or increased competition, prompting investors to re-evaluate their positions and contributing to the significant sell-off observed in the stock.
- 6/15/2026NEUTRALKroger Likely To Report Higher Q1 Earnings; These Most Accurate Analysts Revise Forecasts Ahead Of Earnings Call
Kroger is slated to report its first-quarter earnings on June 18, with analysts projecting earnings per share of $1.59 and revenue of $45.49 billion. While the consensus estimates provide a benchmark, the stock's performance on Friday, a slight 0.6% dip to $51.26, suggests market anticipation is mixed. Recent analyst ratings from March 2022 show a range of opinions, from 'Hold' to 'Outperform,' indicating no strong consensus direction ahead of the earnings call. Investors will be closely watching for any surprises relative to these expectations.
- 6/12/2026POSITIVEHow To Earn $500 A Month From Kroger Stock Ahead Of Q1 Earnings
Kroger's stock offers an annual dividend yield of 2.18%, translating to $1.40 per share annually. To achieve a monthly income of $500, an investor would need to accumulate $6,000 annually from dividends. This implies a significant investment in Kroger stock, as the current yield suggests a substantial capital outlay is required to generate such income. The article highlights the potential for dividend income from Kroger ahead of its Q1 earnings report, which could influence investor sentiment and stock price.
- 3/31/2026POSITIVEIf You Invested $1000 In Kroger Stock 15 Years Ago, You Would Have This Much Today
An investment of $1,000 in Kroger Co. stock 15 years ago would have grown to approximately $4,500 today, representing a significant return on investment. This performance, which outpaces many market benchmarks over the same period, highlights the company's consistent operational execution and ability to navigate the competitive grocery landscape. The growth trajectory suggests strong shareholder value creation through a combination of stock appreciation and reinvested dividends, making Kroger an attractive option for long-term income and growth-focused investors.